Architectural Digest released its first digital edition last week, alongside fellow Conde Nast publication Lucky.
The magazines are launching simultaneously on the iPad, Kindle Fire and Nook Color.
ADs typically outstanding photography looks even better when backlit by the iPad.
Add ons are sparse, confined mostly to a few extra photos and short videos.
Two stand out: A time lapse video of a water facing Manhattan apartment, showcasing its living and dining rooms in a variety of lights, and an interactive floorplan that allows readers to pull up photos room by room.
Still, we were hoping for more more photos, perhaps a video walkthrough of one of the profiled spaces, or an audio interview with an owner.
We were also baffled by the lack of share buttons; theres no easy way to email an article or photo (even to yourself), nor can you share to Facebook, Twitter, Pinterest, etc.
Those complaints aside, its an admirable first effort, and Editor in Chief Margaret Russell assures us the first issue represents just the beginning of what [AD] can be in the future.
But did you know we also have a digital edition (for your iPad, Kindle Fire, or Nook Tablet) full of extra photos and interactive features that you won’t find in print or on the web.
QA With Margaret Russell, Editor in Chief, Architectural DigestDigital editions still account for less than 1% of circulation among top titles.
The app is free, as is the digital edition if you’re a print subscriber.
For some people, digital is all they know; others are in transition, like us we still read The New York Times and The Wall Street Journal and Womens Wear Daily in print.
As an editor, its so interesting to be able to create content for a website, for a beautiful print magazine, and then to really reconfigure and redesign for iPad and Kindle and Nook users.
[The digital edition] is not just a simple PDF, which we never thought offered the best experience.
Its much more interactive we have video embedded, exclusive pictures, interactive floor plans.
In September, we will offer a new subscription model that will include full access to all content via many platforms: print, web, mobile and tablet.
So now if we feature a one of a kind vintage table you bought in an antique store on Fifth Avenue, we can point to something similar at Davids Antiques, or elsewhere we can point to similar products by the same designer or fabric manufacturer.
Something about back lit photographs has been such a wonderful surprise; photographs just look beautiful on tablets, especially on 10 inch tablets.
Looking at Luckys first tablet edition, its easy to recognize the opportunities for ecommerce integration.
Im sure at some point all magazines are going to end up with some sort of ecommerce business plan.
AD has always had a strong circulation business that is, we have a profitable circulation model, and right now were focused on developing the tablet editions and having them grow and unfold, and developing the website.
But theres crossover … Everyone here has been hired within the past two years, and everyone here has been hired with the idea they will write and create and design for both print and digital.
Nicole Hansch is a business journalist based in Sydney, Australia. Nicole has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Nicole spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.